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Communicating and Marketing Your Mission

Developing compelling mission statements is more than a management exercise, it's crucial to creating focus and building commitment within your organization or business.  Topics include:
-Distinction between mission, vision and slogans.
-Elements of effective mission statements.
- The process for developing compelling mission statements.
- Using your mission statement strategically.
- Overview of Marketing
-Market research
- Key marketing strategies for nonprofits (or small businesses)
- Creating a value proposition
- Developing a marketing plan
and more!

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